Before a salesperson can successfully sell to a customer, they must first establish credibility.
In the first two minutes of being with you, prospects will judge you and decide whether or not they want to work with you. This is not the time to “wing it” with an unpracticed introduction. How you introduce yourself, your company, and the neighborhood or community they are interested in will greatly determine whether that prospect will end up buying from you.
Start with Compelling Opening Statement about You:
"Mr. Prospect, it’s a pleasure to meet you. My goal is to find you the best property at the best price that fits your needs. You will not find another agent who will work as hard as I will to find the perfect property for you. Buying a property is one of the largest investments a person can make. Most of my clients have bought several properties with me, so I believe in building relationships with my clients. We’ve just met, but I hope to create a relationship with you so that you will see me as your #1 real estate sales professional."
Establishing credibility in the company the salesperson works is also important too. Just as you want prospects to have confidence in you, you want them to know you work for a great company.
About the Company:
“ABC Realty has been in business for over 10 years. Our company specializes in the leasing, sales, and marketing of real estate throughout the Austin area. As a member of the sales team, I attend weekly training meetings, which allow me to increase my knowledge. My brokerage invests in building my skills as a real estate professional so we can best serve our clients. How can I help you today?”
Remember your compelling statement needs to be personal and under three minutes. By laying the foundation of establishing your credibility, you are making the prospects feel more at ease to share information with you.
