Our Story: 

Imagine meeting a driven multi-millionaire named Jack Studnicky when he was in his prime making residential real estate disappear. Jack had made all of his big-money selling real estate, not consulting. He quickly rose to the top of every sales organization he was ever a part of. 

Unfortunately (or, as it turned out, fortunately), Jack had a great fear of failure, and because of that fear, he studied a lot about how to be successful. He had a thirst for acquiring sales skills to ensure his ongoing success. He spent a small fortune researching the science of strategic selling, and he spent years experimenting with various sales systems. 

Jack became a real estate industry authority for marketing strategies and record-breaking sales programs. Much of his success was with properties that had previously failed; often he was brought in by banks to liquidate their REO (real estate owned) inventory. His sales accomplishments are well into the billions, and accordingly, he was sought after to share his knowledge at National Real Estate/Builders conventions, on TV, and before the US Congress on behalf of the NAHB and other real estate trade groups. 

Jack’s ideas worked, but he really didn’t know WHY.  Not considered an overly humble guy, when asked why he had such great success, he always claimed he “worked hard.” 

The truth is he didn’t really know why his methods worked until he teamed up with Marie Williams. 

Marie, an accomplished lawyer, was working on her Master's degree in Clinical Psychology. Marie’s graduate thesis was “The Effects of Goals Setting on Real Estate Agents.” Jack was intrigued by Marie’s thesis as well as her knowledge of real estate, which she had learned over a ten-year period working from the receptionist to the project director for the five hundred million dollar Trump Ocean Club in Panama. 

At this juncture, Marie also had more than three hundred million dollars of residential real estate sales under her belt. With that track record, when Marie spoke, Jack listened, and it's good that he did.

The association with Marie and her professional experience and studies gave Jack the validation that the training systems he had been creating were psychologically sound. Marie’s psychological expertise and research provided the validation that the average real estate agent could earn a six-figure income once they had a system that led them step-by-step, day-by-day, week-by-week toward achieving more sales in less time. 

As they started producing successful real estate sales agents, they proved their system was duplicatable since many entry-level, $30,000 a year secretaries became “Top Producers” earning mid-six-figure incomes. 

The sales volume differences were noted year after year, and finally, Marie convinced Jack to write some of his ideas down in black and white. Up to that point, the ideas were all in Jack’s head and were referred to as “Jack’s Magic.” Marie’s urging finally brought about an organized system, and thus the HPA System was created. 

The HPA System was designed to bring out the very best in sales agents focusing them on keeping commitments to accomplishing High Payoff Activities just four hours a day. It really is that simple when you start with the right raw material, hungry conscientious  people dedicated to being of service.